Kristina welcomes Sarah DeAtley, a content and customer experience analytics expert who has worked with major corporations including Dell, Expedia, and most recently, Microsoft. Sarah shares what she’s seen from the trenches of content analytics, including how she determines what works and what doesn’t, and how she uses data to answer the age-old question: “How much content do we really need?”
Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance
Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language
Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems
Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now
Episode 5: Karen Kesler and Jonathan Foster, Microsoft - Building Content Teams
Episode 4: Sarah Richards, Content Design London - Content Design
Episode 3: Scott Kubie, Brain Traffic - Content Ecosystems
Episode 2: Gerry McGovern, Customer Carewords - Customer-Centric Experiences
Episode 1: Erika Hall, Mule Design - Conversational Design
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