COVID-19 has forced many behavioral changes including social distancing and at-home eating – even how we shop for groceries. Join IRI’s Larry Levin, EVP for IRI’s Market and Shopper Intelligence Center of Excellence, to hear about consumer and shopper marketing strategies, as we delve into the latest consumer research to learn how consumer perceptions of both COVID-19 and the economic fallout have changed during the past few months. Find out which behaviors will stick and how the CPG industry can respond.
Innovation Brightens the Outlook for Frozen Foods
In-store Bakery Is Back
Fresh Pulse: Meal Making and Mood Lifting
Forecasting with Confidence
A Thanksgiving Outlook
The Shifting Protein Landscape
The Sustainability Growth Opportunity
The Customer is Key in Multicultural Marketing
Private Brands in an Inflationary Period
Beverage Alcohol Trends and Outlook
The Silver Lining of CPG Inflation
C-Suite Conversations: Operating in a Purpose-driven Culture
Fresh Perspectives with Jonna and Sally: Leverage Fresh to Fight the Split Trip
Fresh Perspectives with Jonna and Sally: Inspire Consumers with Their Definition of Value
Fresh Produce in an Era of Inflation
Mine the Private Label and National Brand Gap
Retailers Are Dialing Up Innovation and Curation
C-Suite Conversations: Nurturing Happy and Healthy Homes
Achieving and Winning with Accurate Portrayals of Women and Girls in Media
More on Meats the Eye
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