To record this week’s podcast, the Event Industry News team was invited down to the home of Origin, by Crucial FX, in London to talk to the founder of EIGHT PR, Alistair Turner, and the commercial director at GL events UK, David Tunnicliffe. Here, they chatted to us about their brainchild – The Good Event Guide.
Giving us a little overview of what this guide is, David described it as a document put together to offer advice and knowledge to others in the events industry on making sustainable decisions. He advised us that being sustainable goes further than making green choices in terms of waste and power, but also means creating a safe and healthy environment for employers.
The word ‘sustainable’ is an ever-growing umbrella to cover lots of topics from carbon footprints to mental health. David and Alistair created the guide to inform organisers and suppliers on how to become more sustainable and mentally healthier.
Using examples such as festivals becoming vegan and events scrapping plastic cups, David claimed that the events industry is a leader in ‘being green’, therefore giving us the opportunity to lead consumers down similar routes.
Talking more about the guide itself, Alistair explained that it is the product of a lot of time, energy and research. Realising the publicity advantages of ‘being green’, our host, James, enquired whether audiences may just perceive these changes as a PR stunt.
To answer this, Alistair said: “Don’t tell them you’re funny, tell them a joke!” He advised us that sustainability needs to be in the culture and DNA of an event. Due to the freedom of information and journalists, audiences will be able to know who is taking it seriously and who is not.
Making Hay through the storm
Scottish Event Campus - Net Zero by 2030
A heart as big as Liverpool International Music Festival
Getting behind Bizzabo
How can brands bring back the boogie this festival season?
Introducing The Power of Events
Event adaptability with Conference Compass
Energy PR: Consumers’ attitudes to event sustainability
Brand experiences turning a complex message into a compelling story
Trends in telco and what they mean for the event industry
Revolutionising the Secondary Ticket Market
AMR - Behind the letters of event strategy
Why the right event host is more important than ever...
All the way to Remo
The power of empathy - brought to book
Tracking changes at new model Hilton Birmingham Metropole
Changing lanes at Brooklyn Bowl
Farnborough International facility flying high
Ink Factory’s perfect picture
Talking shop with The Party Goddess
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