Cynthia Johnson~ Co-Founder of Bell+Ivy
~ Current Series ~
100 Interviews with 100 Major Influencers
Cynthia Johnson is a global entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder at Bell+Ivy, a marketing and PR firm in Santa Monica, CA, and Las Vegas, NV. Previously, Cynthia was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. She is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.
Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon. She has been involved in influencer and marketing campaigns for PayPal, HereMedia, Chevy’s, PETA, and several other leading brands.
Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian. She is a contributing columnist to Entrepreneur, and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications.
Throughout the show we delve into influence and PR with Cynthia on how she handles the clients her company works with. She has a really unique take on building your personal brand and only working with people that can truly backup what they claim they can do. She walks us through her process of building a person or company's influence and PR and it is a process that any of us can benefit from when getting our brands more visibility! She also has a massive 1.7 million followers on Twitter and we get to find out how she made that happen too!
01:52: Who is Cynthia Johnson?
09:25: How Cynthia Got Into PR
17:22: How Cynthia Selects Her Clients
19:25: How To Get Press as a Young Company
20:44: Cynthia on Forming Opinions and Handling Backlash
29:32: How To “Tie Yourself To The Top”
34:08: Cynthia’s Tips on Growing Twitter Following
35:45: Cynthia on Goal Setting
46:21: Platform: The Art & Science of Personal Branding
47:13: The Importance of Knowing Your Why
48:33: Managing Your ROI on Events & Conferences
51:15: Cynthia on Building Your Personal Brand
53:38: Cynthia’s Tips To Grow Your Influence
56:05: Where to Find Cynthia
Contact Info:
cynthia@cynthialive.com
https://www.bellivy.com/
https://www.cynthialive.com/
https://twitter.com/CynthiaLIVE
PicMonkey Discount: https://www.picmonkey.com/blog/cynthialive
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Ep.408 ~ BioHacking and Optimal Performance ~ Ben Hebert
Ep.407 ~ Becoming a Top 1% Jet Fighter Pilot and Using That Mentality for High-Performance ~ John Foley
Ep.406 ~ Do Assholes Really Finish First? ~ Tucker Max
Ep.405 ~ Building a Community of Top-Level Entrepreneurs, Thought Leaders & Influencers & Taking Them to an Island ~ Hollis Carter
Ep.404 ~ High-Performance Flow States ~ Steven Kotler
Ep.403 ~ Making Forbes 30 Under 30 and Redefining Market Research ~ Nadia Masri
Ep.402 ~ Using Influence to Build a Real Business from a Forbes Top Travel Influencer ~ Kiersten Rich
Ep.401 ~ Leaving the #1 Cable News Show to Become an Online Influencer ~ Clayton Morris
Ep.400 ~ Running a Profitable Tech Company 36 Out of 37 Years and Going Blind During an IPO ~ Ray Zinn
Ep.399 ~ Leaving the Baskin-Robbins Ice Cream Family Legacy for Health ~ Ocean Robbins
Ep.398 ~ Building a Travel Blog to 1,000,000 Monthly Readers ~ Alexandra Jimenez
Ep.397 ~ Interviewing 25 Major Influencers
Ep.396 ~ Mastering the Hustle & Influence ~ Tyler Jack Harris
Ep.395 ~ $100,000/Month Blogging & 4.4 Million Monthly Views on Pinterest ~ Alex Nerney
Ep.394 ~ Influencer Marketing and 1,000,000 Instagram Followers ~ Adi Arezzini
Ep.393 ~ Influence & Empathy ~ Michael Ventura
Ep.392 ~ The First African-American Woman to Found a Billion Dollar Company, The 39th Richest Self-Made Woman ~ Janice Bryant Howroyd
Ep.391 ~ Creating Collaboration in the World From the Founder of CouchSurfing ~ Casey Fenton
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