As the founder of iconic brands like Dana Designs, Mojo Systems and now Mystery Ranch, Dana Gleason has been making bags, packs and outdoor gear for four decades. Yet, he’s stayed on top of the game with continuous innovation. Sometimes, that required a complete relaunch as a new brand, but his successful track record made me wonder: How does he keep adapting to changing needs, the changing retail landscape, and changing consumer habits? It’s all here in this incredible episode, featuring my most charismatic guest yet. We cover domestic versus Asian manufacturing, quality control, the different types of customers, and who to watch out for, and when to fire your dealers altogether. As he puts it, “Engage in the careful selection of customers”. Get ready for a roller coaster of an episode!
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For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
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Ep #014 - Build a Business Helping Others Become Entrepreneurs w/Beeline Bikes' Peter Buhl
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Ep #012 - Why you Can't Be Afraid of Being Different w/ Altra Running's Golden Harper
Ep #011 - How to Build a Business using Contractors w/ Chasing Epic's Steve Mokan
Ep #010 - Launch a Company While Living Abroad w/ Kogel Bearings' Ard Kessels
Ep #009 - How to Become a Coach w/ Peaks Coaching Group's Hunter Allen
Ep #008 - How to Run & Promote an Event w/ Breck Epic's Mike McCormack
Ep #007 - Building a Destination Resort Business w/ Mulberry Gap's Kate & Andrew Gates
Ep #006 - Challenges of Overseas Manufacturing & Customer Service w/ Boyd Cycling
Ep #005 - Growing your Market by Changing the Laws w/ Fullsteam Brewery's Sean Lilly Wilson
Ep #004 - Using Partnerships, Sponsorships & Smart Sales to Grow w/ DeFeet's Shane Cooper
Ep #003 - How to Bring Influencers to your Event w/ PressCamp's Lance Camisasca
Ep #002 - How to Start from your Van & Grow Big w/ Feedback Sports' Doug Hudson
Ep #001 - Everything You Need to Know to Design a Product w/ Lindarets' Marc Basiliere
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