Steve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising industry. He shares his views on how issues such as the climate crisis, diversity and inclusion and social responsibility have usurped the underlying purpose of advertising, which is to create demand for clients' products and services and deliver financial growth.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise
Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies
Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience
Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility
Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches
Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management
Peter Miller And Darren Talk About Fake News And Its Impact On News Media
Julian Barrans And Darren Discuss Marketing Strategy, Planning And Implementation
Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation
Jane Caro And Darren Talk About The Power Of Words, Creativity, Education And Diversity
Mark Jones And Darren Discuss The Important Use Of A Brand Story
Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy
Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles
Nick Law And Darren Chat About Creativity In A Digital Age
Anne Miles And Darren Chat About New Ways Of Working With Creative And Production People
David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit
Shawn Callahan And Darren Chat About Storytelling For Business And The Role Of Anecdotes
Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures
Ben Sharp And Darren Talk About When Customer Experience, Technology And Data Go Bad
Michael Morrison And Darren Discuss The Misunderstood Concept Of Mental Harm In The Workplace
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential