Steve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising industry. He shares his views on how issues such as the climate crisis, diversity and inclusion and social responsibility have usurped the underlying purpose of advertising, which is to create demand for clients' products and services and deliver financial growth.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
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Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
David Sutherland And Darren Chat The Ins And Outs Of In-House Agencies
Dani Bassil And Darren Chat Advertising And Creativity North Versus South
Nichole Williamson Davidson And Darren Discuss Personal Brand Building For Business Leaders
Liam Loan-Lack And Darren Chat Dealing With Complexity And Uncertainty In Marketing
Murray Howe And Darren Talk Closing The Gap By Aligning Marketing To Business
Jack Bensimon And Darren Talk About Rethinking Client Conflicts Of Interest
Patrick Rowe And Darren Talk About Managing Agency Brands For The Long Term
Pete Randeria And David Angell Discuss The World Of Wine
Skye Lambley And Darren Discuss When PR Takes The Lead In Marketing Communications
Supermassive And David Angell Discuss The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order
Jason Tonelli And Darren Chat About Media Brawn Versus Media Brains
Nick Hand And Darren Chat On The Impact Of AI On Agency Fees
Mike Rebelo And Darren Talk The Good And The Bad Of Integrated Agencies
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Arthur Fleischmann And Darren Chat The Impact Of CMO And Agency Tenure
Leah Power And Darren Discuss Qualification Based Selection For Agencies
Scott Knox And Darren Talk About Pitch Watch And A better Way To Select Agencies
Liam Walsh And Darren Discuss The Corporate Charade
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