Kirsty Muddle is the CEO of dentsu Creative Australia and New Zealand and Cate Stuart- Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry.
A lot of time and effort is expended by advertising agencies extolling their creativity. It is, after all, one of the creative industries. Increasingly the conversation is now turning to the role and value creativity plays in delivering growth through initiatives like the Advertising Council of Australia’s Growth Agenda with the Australian, but also efforts to measure this value being launched by a few holding companies.
Both Kirsty and CSR share their perspectives on the changeling application of creativity in marketing, beyond advertising and the challenges and efforts to build creative capability and momentum within organisations.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model
Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia
The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising
James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing
Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience
Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions
Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For
Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!
Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design
Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing
Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world
Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media
Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes
Kerrie Spaagaren And David Discuss the world of the brand experience agency
Nick Hand And Darren Discuss Value Based Pricing For Agency Fees
Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House
Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency
Julian Cole And Darren Talk About Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom