On this episode we are joined by Michelle LaFrance, creator of the Ductless Directory.
Michelle started her career in Portland Oregon, and eventually decided to start her own agency. We discuss a lot of topics in this episode, so get your notepad out!
She talks about the importance of relevancy and how to get your business recognized.
We talk about how to both please and appease Google and the importance of being an expert in video.
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
Implement and Execute
Overcoming Obstacles in a Family-Run Business
The Importance of Asking Questions
Marketing Strategy: Making Data Driven Decisions
Monitoring Current Trends
Get out of Obscurity with Personal Branding
How to Utilize Software to Increase Efficiency
The Science Side of Marketing
IAQ Q&A’s
How to Perfect the Review Process
The Best Practices for Advertising with Yelp
The Biggest Website Mistakes You Can Make
Keeping Your Talent Pipeline Full With Nathan Coker
Promoting Women in the Trades with the Lady Titans
The Power of Proper Planning
Why You Should Start a Podcast
The Value of Having Great People
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth