Episode 159 - Be Like Kevin
Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about him today. I want to talk about how great he is on social media.
Brands, businesses, professionals, people...everybody likes listening to Kevin and his legendary band perform, right? But not everybody knows how much they can learn from Kevin about how to use Facebook, Twitter and the like.
It was more than 40 years ago when I saw REO Speedwagon at the Boston Garden. They put on a spectacular live show then, as I am sure they still do today. Yes, they're still touring, and I would love to see them again in concert. But in the meantime, I enjoy following Kevin on Facebook where he is as much a star online as he is on stage, documenting where the band is on the road, what they're doing and how he's feeling.
That's how to do it on social media. Give people a look behind the scenes, an up-close and personal view of your life, both personally and professionally.
And yes, believe it or not, whether you're a rockstar like Kevin or not, people are interested in your everyday goings-on.
That's the lesson to be learned here. That's branding. That's marketing. That's the bonding that comes along with the fact that you're sharing what you're doing day in day out on social media with those who care so much about you.
Involve Your Audience as a Marketer
The Emotional Connection You Make with Your Audience
Purpose-Driven Branding with Katie Burkhart
What's What in Social Media with Angela Pitter
Talking with Helen Pinchanski about Marketing and Social Media During the Pandemic and Beyond
Nobody Trusts Anybody Anymore
Being Incessant on Social Media
Put on a Show
Talking Marketing, Advertising, TikTok and DEI with Karen McFarlane
Being Inspired and Impressed by Debbie Bean
The Secret of Success in Marketing and Elsewhere
A Few Words about Marketing with Chris Russo
A Few Words about Marketing with Amanda Baier
A Few Words with Robert Lee and Matt Haas
Activate Your Audience
A Few Words with Caroline Cooke
Try a Limited-Time Collab
A Few Words with Jessie Coan
The Domino's Homemade Film Festival
A Few Words with Sally Hild
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips