In this introductory episode your host, Katrina McCarter, shares nine key mistakes brands make when marketing to mothers. She shares research findings from a survey of more than 1,800 Mums which examined how Mums want to be communicated with to assist you in improving your messaging and channels.
For the show notes head to: https://marketingtomums.com.au/podcast/ep1_Katrina_McCarter_Key_Mistakes_Brands_Make
12. Why Mums Respond to Cause Marketing with Rochelle Courtenay
11. Engaging Mums at Work with Mita Mallick
10. Staying Relevant and Building Trust with Bill Partyka
09. Winning Her Business with Bridget Brennan
08. Selling to Chinese Mothers with Catherine Cervasio
07. Mums and Automotive Marketing with Mike Johnstone
06. Kids Influencing Mums Decisions with Michelle Poris
05. Reaching Mums With Influencer Marketing with Natalie Giddings
04. Understanding Gen Z Mothers with Jeff Fromm
03. Invisible Women with Liz O'Donnell
02. Why Mums Love Surprise And Delight with Amy Henry
00. Introduction to Marketing To Mums
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