Join Murray Robinson and Shane Gibson in a conversation about Outcome-Driven Innovation with Tony Ulwick. Most products fail in the market because they don't meet customers' needs better than the alternatives. To succeed, we need to study the problem that customers are trying to solve, the process they use to solve it and the metrics they use to measure success. When we understand the job to be done and the outcomes to achieve, we can design a product that meets those outcomes significantly better than our competitors and be sure to win in the marketplace. Product Design, Innovation, Jobs to be done, Customer Research.
Listen to the podcast on your favourite podcast app:
| Spotify | Apple Podcasts | Google Podcasts | iHeart Radio | PlayerFM | Amazon Music | Listen Notes | TuneIn | Audible | Podchaser |
Connect with Tony on LinkedIn or https://medium.com/@Ulwick
And get Tony’s Jobs to be done Book for free at https://jobs-to-be-done-book.com/
Contact Murray via email or Shane in the Twitter-sphere @shagility.
The No Nonsense Podcast is sponsored by:
Simply Magical Data
#0063 - Jonathan Hall - implementing continuous delivery
#0062 - Jeff Gothelf - lean ux and sense and respond
#0061 - Adam Thomas - product survival metrics
#0060 - Christian Crumlish - the intersection between UX design and product management
#0059 - Willem-Jan Ageling - agile project management and leadership
#058 - Bryan Finster - continuous delivery
#057 - Scott Baldwin - product management
#056 - Chris Butler - agile product management
#055 - Matthew Skelton - team topologies
#0054 - Sandy Mamoli - building great teams
#053 - Simon Wardley - Wardley Maps
#052 - assessing agile capability
#050 - Debbie Levitt - ux design
#049 - Tom Gilb - software metrics
#048 - Todd Lankford - agile anti patterns
#047 - Erik de Bos - agile as a paradigm shift
#046 - Team skills vs roles
#045 - Staffan Noetberg - agile and flow
#044 - Mary and Tom Poppendieck - lean software development
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