Join Murray Robinson and Shane Gibson in a conversation about Outcome-Driven Innovation with Tony Ulwick. Most products fail in the market because they don't meet customers' needs better than the alternatives. To succeed, we need to study the problem that customers are trying to solve, the process they use to solve it and the metrics they use to measure success. When we understand the job to be done and the outcomes to achieve, we can design a product that meets those outcomes significantly better than our competitors and be sure to win in the marketplace. Product Design, Innovation, Jobs to be done, Customer Research.
Listen to the podcast on your favourite podcast app:
| Spotify | Apple Podcasts | Google Podcasts | iHeart Radio | PlayerFM | Amazon Music | Listen Notes | TuneIn | Audible | Podchaser |
Connect with Tony on LinkedIn or https://medium.com/@Ulwick
And get Tony’s Jobs to be done Book for free at https://jobs-to-be-done-book.com/
Contact Murray via email or Shane in the Twitter-sphere @shagility.
The No Nonsense Podcast is sponsored by:
Simply Magical Data
#024 - Alex Stokes - agile transformations
#023 - Al Shalloway - SAFe and Scaling
#022 - Fredrik Carleson - SAFe from the Business Owners point of view
#0021- 3 amigos
#0020 - Scott Ambler - disciplined agile toolkit
#0019 - agile ux design with Jared Spool
#0018 - The joy of agility with Joshua Kerievsky
#0017 - DevOps with Mirco Hering
#016 - Sam McAfee - digital product development
#0015 - Agile Military ideas with Ben Ford
#0014 - Agile Product Development
#0013 - Visualizing your workflow with Mark Jørgensen Chaudhry
#0012 - Matrix team models aka the "spotify model"
#0011 - Lean agile transformations with Matt Turner
#0010 - Quality skills vs roles
#0009 - invitational agile with Michael Delamaza
#0008 - Leadership support for becoming an agile organisation
#0007 - fixed price agile contracts
#0006 - agile scaling
#0005 - agile projects
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