Alistair has worked in digital marketing for over 12 years, with around 6 years working in the Higher Education sector. Currently working at The University of Manchester, he shares how he and his team reflect youth voice in the content they deliver, as well as value youth voice to shape the work that they do and inform how to get the tone right.
We also find out what brand and campaign Alistair thinks do a great job of engaging a youth audience and what book and podcast he recommends we check out.
Follow Alistair on Twitter https://twitter.com/alistairbeech
On brands/campaigns that do a great job engaging youth audiences, Alistair shouts out PE with Joe Wicks and Adidas
Books: Predatory Thinking by Dave Trott
Podcasts: Social in Six by Social Chain and Thought Feeder
Nafisa Shafiq from the University of Leeds on Allyship in Student Communications
Emma Leech from Nottingham Trent University on What’s Next for Higher Education
Jim Dickinson from WONKHE on What’s Next for Higher Education
Dr Thomas Curran from the London School of Economics on Perfectionism and Mental Health
Sue Jones from Ditch the Label on Online Life and Bullying
How to reflect youth voice with Dave Musson
Behaviour change and health messages with Dr. Emma Ross
Behaviour change and health messaging with Shayoni Lynn
Behaviour change and health messages with Leanne Hughes
Working and creating with young people with Amy Kean
Working and creating with young people with Jay Richards
Working and Creating with Young People with Harry Beard
Technology and the student experience with Nathan Monk
Technology and the student experience with Eric Stoller
The power of the youth vote with Jessica Blair
The importance of parental influence with Amanda Vernalls
The importance of parental influence with Nick Richardson
The importance of parental influence with Simon Lucey
How to build an online community with Cat Prill
How to Build an Online Community with Emma Gilmartin
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