Guest Brett Weitz, general manager of TBS, TNT & truTV oversees the creative development for these now WarnerMedia networks. In this episode, he discusses taking risks to give audiences unexpected and exceptional programming, the importance of fostering the creative process, his strategy for rising above the crowded landscape and the necessity of creating multiple and unique touchpoints for consumers.
Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences
John Hendricks: The next great migration of viewers
Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities
Dan Fienberg, TV Critic: What makes for great TV?
Jill Rosengard Hill: How technology is changing the way consumers engage
Chris LaPlaca: Managing a company’s brand in a connected world
Wared Seger: Understanding the complexities of data science today
Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience
Barry Jossen Part 2: It’s about wireless: we no longer must be tethered to our wall to watch TV
Barry Jossen Part 1: It’s about wireless: we no longer must be tethered to our wall to watch TV
Sarah Aubrey: Programming hits for today’s sophisticated audience
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