DMOU: Destination Marketing Organization University
Business:Management & Marketing
As we watch DMOs shutter their Visitor Information Centers, we invited Travel Oregon's Welcome Center Manager Allison George and Research mavin Ladan Ghahramani to share recent research into the ROI of interfacing with visitors. The increased spending stats of those that visit Welcome Centers are well beyond anything we've ever seen. And, as we emerge from the Plague, will Visitor Centers become even more important as consumers reject advice from those they don't know? A fascinating conversation that bridges the divide between old-school and new-age visitor engagement.
Jayne DeLuce: Viewing the DMO’s Role Through New Eyes
Virginia Haley: A DMO-EDO Workforce Acquisition Collaboration
Tom Martin: Destination Sales in a Post-Pandemic World
Jennifer Bowen: Creating an Experience Center
Michael Novakovich: Utilizing Music and Video to Power Brand & Community Engagement
Chelsea Ruby: The Power of New Year’s Resolutions on Travel Choice
17 on 22: What 17 Destination Leaders Plan New for 2022
Brad Dean: Building a Best-in-Class DMO from Scratch
Cristy Morrison: The Pros and Cons of 3 DMO Structures
Dave Herrell: Engaging Residents to be Brand Builders
The 3 Transformational Trends of the Future Study
Martha Sheridan: All In with DEI and a TID
Lee Tasseff: Destination Revitalization
Jason Holic: The Next Step in Calculating ROI
Steve Moore: 46 Years of DMO Wisdom
Gretchen Hall: Destinations International's New Chair Sets Her Agenda
Destinations International AC21: What 20 Will Keep
Michael Crockatt: Innovative Strategies on Three Fronts
Shimo: Why MINT+ will be a Game Changer for DMOs
Steve Hayes: Marketing a Destination on Prime Video
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