Episode 76
Our discussion explores podcast guesting as an avenue to convey your messages in a more meaningful way.
Why would leaders appear on podcasts?
Why is podcasting a more attractive channel than social media?
How can you prepare to be an effective and memorable guest?
What can you do to feel more comfortable when being interviewed?
How can you convey a more human feel to your message?
What can you do when the host stumbles or asks inappropriate questions?
Kitcaster books business leaders on the right podcasts to best convey their intended message.
Learn more and Kitcaster and their services here.
https://www.linkedin.com/company/kitcaster/
https://www.linkedin.com/in/brandy-whalen/
https://twitter.com/kitcasterpod
Excerpts from this discussion with Brandy Whalen of Kitcaster podcast agency...
2:05
Who would want to be on a podcast as a guest? And why?
Well, I think that anyone and everybody should be on a podcast, I tell our clients that everyone has a story to share with the world.
It's just sometimes people have a little bit more of a hard time finding their story.
Our clients are typically C level executives. So they are CEOs CFOs, head of human resource CTOs. They're looking to get in front of audiences to really showcase their expertise in whatever whatever area they they tend to land.
Are they delivering a corporate message? Or is it more of a personal message?
Yeah, that's a really that's a really good question, George. And, you know, I love the the name of your podcast, your intended message, because I feel like I that is what I preach every single day.
And really, what I tell our clients is that there is not a single podcast out there that I think would want to have you on as a guest to you can pitch your product or service.
That would be a terrible listen. What we tell our clients is that podcasts provide this unique opportunity for potential customers, customers, employees, to really get a good look at who it is that's behind the curtain of whatever company you're out there representing.
And maybe bring in your personal - always bring in your personal story.
Then your professional journey as well.
No, it doesn't have to be a sales pitch.
You don't have to run through your corporate talking points. Those will come naturally if you do it right. And you're weaving the conversation together in a more organic way.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.
In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.torok.com
www.SpeechCoachforExecutives.com
www.SuperiorPresentations.net
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
The Battle Between Sales & Marketing: Gary Garth
Weed Words: A bunch
How the Workday Warrior Gets More Done: Ann Gomez
Weed Words: In my humble opinion
Start with Empathy: Hasan Ibne Akram
Weed Words: I just want to
Transformational vs Transactional Leadership: Niels Brabandt
Weed Words: introduction to these Weed Word Alerts
Workplace Engagement: Paul ter Wal
Initiate More Productive Conversations: Chris Fenning
Ace that job interview: Fatemah Mirza
More Confidence for the CEO to Speak: Tim Hart
The Dirty Dozen Words & Phrases that Sabotage your Message: George Torok
Why is Your Website Not Working: Chris Davidson
How to be more persuasive: Jim Pancero
Flip the Fear of Public Speaking: Peter George
Write email that Grabs Attention and doesn’t Offend: Liz Danziger
The Whole Message = Your Intended Message + The Unintended Message
Write Your Book: Michael Levin
Networking, Connecting & Giving: Larry Kaufman
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