It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears.
As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves.
The problem is, most LOs just don’t know what they don’t know. Where have we been going wrong until now, and what does audacious, effective, and result-driven marketing look like? How can we kick our efforts up a notch and blast our businesses to new heights?
In this episode, I’m sharing the 5 most common marketing mistakes in the mortgage business, and what we can do to make sure they never happen again.
"Success comes from your ability to market effectively." -Doren Aldana
Takeaways
How to Build Loyalty with Top Dog Realtors (Even If They’re Already ‘Married’ to Their Lender) w/ Peter Fickeisen
How to Identify Where You're Leaving Money on The Table
3 Traits of Top Producers w/ Dave Savage
How Johnny Suppa Made $107k His 1st Year In The Game— Without Making a Single Cold Call
How Penny Wrightly Generated 460 Leads, 34 Apps, and 14 Closings in Just 45 Days!
How Kellie Czarny Went from $1M to $2M per Month in Just 3 Months!
7 Barriers to Breakthroughs that Will Hold You Back
How to Go from Zero to $92M in Just 3 Years w/ Chris Paliska
How to Stop Being at the Mercy of Your Realtors and Take CONTROL of Your Pipeline
How to Overcome Call Reluctance
Why Realtors Don't Make You Their Exclusive Lender (And How To Fix It)
Why Being "Realistic" and "Reasonable" is Death Rattle to Success
How Indecision Kills Your Success (And How To Fix It!)
The Difference Between Being Interested vs. Committed to Success
Your EMOTIONAL HOME: The REAL SECRET Behind Your Success or Failure in Life & Business
How Jason Cope went From Almost Nothing to $1M/month in Just 2 months!
How to Put an End to the "Income Roller Coaster" and Create Consistent Income Growth
Marketing Metrics that Matter: How to Measure Your Progress
Being Proactive vs. Reactive: How to Build a REAL Business, Not Just a Glorified Job
Branding Yourself vs. Utilizing Your Company’s Brand
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