Geofencing is a unique marketing boundary that, when customers enter it, allows you to send them specific targeted messages.
Let me explain.
Imagine if your business had an invisible fence with a 5-mile radius.
Whenever someone passes through your fence, they receive a location-triggered alert or deal that makes them considerably more likely to stop in and shop.
That's how geofencing works, and it's an effective way for businesses to use hyper-local targeting to get their message or offer in front of their target audience.
You can use this tactic to target local events, conferences, and other businesses that your prospects are engaging with.
Our guest on the podcast is Karl Spilseth, Marketing Manager at Medtronic. Together, we chat about how to optimize your digital marketing campaigns with geofencing.
So, if you want to learn how to get better returns from your advertising spend using geofencing, then you don’t want to miss this episode of Video Marketing Mastery.
Ep. 223: How Shay Rowbottom Has Generated 20 Million Video Views and 180,000 Followers on LinkedIn
Ep. 222: How Michaela Alexis Grew Her LinkedIn Followers to Over 156,000
Ep. 221: The Art of Business Storytelling, featuring Kindra Hall
Ep. 220: Fanocracy: Turning Customers Into Raving Fans
What's Coming Up On Video Marketing Mastery
Ep. 219: Irrefutable Marketing Laws of the 2020s
Ep. 218: How To Overcome Adversity When It Comes Looking for You
Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?
Ep. 216: Using Video to Increase Conversion Rates
Ep. 215: Discover How to Maximize Your Prospects Attention Span
Ep. 214: Why "More Leads" Might Not Be The Answer
Ep. 213: Show & Tell: The Power of Visual Sales & Marketing Assets
Ep. 212: Proving Results From Video Marketing
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 205: Why Video Marketers Need To Start with Strategy
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