‘Tis the season and Kelly and Lauren start off this episode by sharing their tips on how to be intentional when it comes to both gift giving and receiving and how to avoid unnecessary material temptations.
They then focus their conversation on consumerism and brands. Kelly shares her thoughts on the powerful impact millennials have on the success of brands and she argues that minimalism helps us weed out brands that do not speak our language.
Kelly further argues that most big brands are driven to pickpocket us, especially this time of year, and it’s these brands that need to start listening and engaging with millennials and minimalists. As minimalists we still need to buy things, and we popularize brands that foster a genuine connection and support our values including quality, sustainability, local, and organic etc.
This episode ends with a challenge for big brands. For those that want to learn more about how to better engage with millennials and minimalists and have the confidence to make changes, Kelly and Lauren want to connect with you!
Build a relationship with Kelly and Lauren and let them be your advocates! Let them help you crack the millennial and minimalist codes.
Reach Kelly & Lauren at millennialminimalists@gmail.com OR send a line on Instagram here.
Pare Down Your Possessions
Master Simplicity: Closet Kit
Closet Crash Course
Quickie: Create Space for Stillness
Millennial Minimalists Recap
Our Minimalism Story
Minimalist Motivations
Let's Talk About Burnout & New Leadership with Hamza Khan
Conquer Distractions with Nir Eyal
Master Simplicity: Spend Less & Save More
Minimalist Lifestyle Q&A
A Simple, Historic take on Health with Bryan Kozlowski
Master Simplicity: Simplify Your Home
Overcome FOMO & FOBO with Patrick J. McGinnis
Let's Talk About "Less is Now"
Minimize Distractions
Master Simplicity with Kelly & Lauren
Simplify the Holidays with Meg Nordmann
Simplify Your Goals with Delanie Fischer
Reset Your Life Through Minimalism
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