Episode 194 (Donna is based in Pennsylvania)
In this conversation with Donna Serdula we explore:
About our guest Donna Serdula:
Donna wrote a "For Dummies" book on the topic of Linkedin profiles. She started her business in 2009 and has since branded over 8,000 executives, entrepreneurs and professionals on Linkedin and beyond.
Review and upgrade your Linkedin profile by visiting
https://www.linkedin-makeover.com/order-today/
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Excerpts from this conversation with Donna Serdula:
The LinkedIn profile, it's not the resume. It's a digital introduction. It's a first impression, it is your manifesto.-----
If you want to be a thought leader, if you really want to dominate the platform, you want to post more than less, but at the same time, you can truly engage with your network and get seen by posting once a week.
It's not so much the quantity as much as it's the quality.
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LinkedIn wants fresh profiles showing up active people, people who have something to say. So by making sure that your profile is up to date, it would be more apt to show up in the search results, versus one that hasn't been touched in six months, right.
When you think of it like that, it makes sense. Keep your profile fresh, you're going to do better in search results.
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How do you decide when you connect versus simply let them follow?
Oh, that's a great question because there is a difference right? connection versus a Follow Follow is one one way street. It's you saying, hey, I want to subscribe to that person's updates.
Whereas when you connect, it's saying, Hey, I know this person, I like I trust this person. And not only am I subscribing to them, but they're going to subscribe to me, and they're going to be in my network, they're grew to become first degree connections, and all of their connections are going to become second degree connections, and all of those connections, connections are going to become third degree connections.
So it really does extend your reach when you connect, when that's a good thing.
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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok
George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
Leadership Story Telling: Alan McLaren
Writing Stimulates Critical Thinking: Jim Rowe
Embrace Your Servant’s Heart: Jim Hardwick
Communicate in the Hybrid Workplace: Brenden Kumarasamy
Talk to the Media: Ed Barks
Overcome the Fear of Public Speaking: Natasha Bazilevych
Get Your Good News Story in the News: Malika Dudley
Capitalize on Your Uniqueness: Jamie Greenberg
What is Self Leadership: Andrew Bryant
Leverage Your Voice: Andrew Churchill
Prospecting on Linkedin that Works: Austin McCulloh
Discover Your Inner Theme: Fredrik Haren
Get the Marketing Fundamentals Right: Tim Fitzpatrick
Networking for Results: Michael Hughes
Conversations Worth Having: Jackie Stavros & Cheri Torres
Selling with Personality Intelligence: Benjamin Bressington
Content Repurposing: Sally Curtis
Find and Tell Your Origin Story: Robert Tighe
Leverage Linkedin to Get More Business: Daniel Alfon
How to Explain Your Complex Products and Services: Steve Lowell
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