My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY!
The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer.
In this conversation, we get into all things branding (and baking analogies) and why it's so important to set yourself apart from all the other cupcakes in the bakery with your own unique frosting and toppings.
About Laura Beauparlant:
As the founder and chief ‘brand alchemist’ at Lab Creative, Laura leverages her unique process to help entrepreneurs understand – and embrace – their magic and create brands that stand out from the crowd, attract the right clients and produce results.
In her more than two decades as a designer and seventeen as an entrepreneur, she’s learned that it takes more than just being really good at what you do to start and run a successful business. Through her signature, a three-step process they create authentic and memorable brands for ambitious, growth-minded entrepreneurs who want to stand out from the crowd and reach new levels of impact, influence, and success.
Website
Brand Camp
Brand Chemistry Book
Other Links Mentioned:
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