Joanna Allen, the CEO of Graze, comes to our virtual studio to tell Ollie Lloyd all about how she is helping a teenager become a leading voice in the B Corp community. Graze recently turned 15 and is on a mission to help people make small changes that can have big impacts, from both a sustainability and health perspective.
Graze was one of the early innovators in D2C, dropping boxes full of healthy snacks through consumer’s letterboxes. Nowadays D2C only makes up 20% of its business and it plays a more nuanced role. The team use it as a way of collecting data, for media targeting, product testing and selection and as a recruitment vehicle for a cohort of fans that can spread the word on social media.
The story Joanna tells, reminds us that the brands trying to do the right thing from a sustainability and health perspective are choosing the harder road. It just comes down to consumers to back these choices, which isn't always easy during a cost of living crisis.
CanO you believe 3D food printing?!
Food & Drink Expo 2018 - part 2
Food & Drink Expo 2018 special
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The beers and the bees
Staying sharp with new food trends
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Great British Chefs research 2018
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Vegan delights and coconut creations
Collectiv foodie pleasures
Getting brands on the dining Tabl
FoodTalk 2017 - the best bits (part 2)
FoodTalk 2017 - the best bits (part 1)
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