We live in a culture that’s obsessed with the celebrity. From tabloids to reality TV, we’re fascinated by the lifestyles of the rich and famous. And now, with social media and live video, we can feel more connected to them than ever.
Which is why Katy Perry’s video campaign for the release of her upcoming album was so brilliant.
Capitalizing on her audience’s desire to learn everything about her, Katy livestreamed her life for 4 straight days on YouTube. Fans got to watch her eat, sleep, sing, and hang out with other celebrities during her livestream, Witness World Wide.
And like any good video marketing team, her editors cut down the highlights of the livestream into sharable, bite-sized videos.
So if you want to learn more about why Katy Perry’s video marketing stunt was so successful, plus news from Foot Locker, Snap, Twitter, and more, you won’t want to miss out on this podcast episode!
Ep. 280: 3 Ways Video Optimizes Your Sales Process
Ep. 279: Behind The Scenes Before We Shoot A Commercial
Ep. 278: Who Gets Hired?
Ep.277: Using Video To Close More Late Stage Prospects
Ep.276: Identifying What Makes you STOP
Ep.275: Eliminate Confusion + More Clarity = More Revenue
Ep. 274: How Far Down the Rabbit Hole Do Prospects Go?
Ep. 273: Discover the Architecture of a Customer Journey Page
Ep.272: The WireBuzz Momentum Method
Ep. 271: The Common Phrase You Should Never Use
Ep. 270: Abundance & Appreciation
Ep. 269: How Challenger Brands Create Advantages Over Their Market Leader
Ep. 268: Which Types Of Videos You Should Invest More Money Into
Ep. 267: How To Market A Boring Product
Ep. 266: When Legal Wins, Marketing Loses
Ep. 265: Winning Covid & Retaining your Gains
Ep. 264: Your Content Needs To Be Personal And Relevant
Ep. 263: When "No" Means "Not Yet"
Ep. 262: Netflix Phenomenon: What your Business Can Learn
Ep. 261: Develop Your Likeability & Inject it into Every Interaction
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