Instagram Live is launching a new feature that’s simple in nature—but the implications create a smoother experience for users. Live videos typically only live on Instagram for 24 hours, but Instagram has been beta testing this new feature AND it should be completely rolled out by May 14th. What is it? Listen to this Monday Marketing Minisode to find out!
What You’ll Hear On This Episode of Wingnut SocialDrumroll: You can now share Instagram Live videos directly to your IGTV with the press of a button! Darla points out that previously you had to download a live video, then re-upload it to IGTV. It can be a painstakingly time-consuming process that deters you from doing it in the first place. Now the process is streamlined and user friendly.
Even better—Instagram Live usage is up 70% right now. Take advantage of that extra traffic—especially because the app sends out notifications to your friends to let them know you’re going live. Jump on the video bandwagon and create content for your IGTV library. If you’re like Darla and are better doing off-the-cuff live videos, this is the game-changer and time-saver you’ve been waiting for.
How to make Instagram Live work for your Design BizIt’s time to take advantage of being able to produce content on-the-spot. Are you doing a virtual walk-through of a space that you want to save to IGTV? What about a check-in at a workshop? Share some textiles and fabrics with your viewers? You can take all of this content and have it live on IGTV.
Even better—especially with Facebook already on board—Instagram is beta-testing monetizing your IGTV. Instagram’s biggest competitor is YouTube, and the changes they’re making might start leveling the playing field. Only time will tell. But video is THE new trend that will continue. Don’t miss out!
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PODCAST FAST TRACK
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Branding Your Interior Design Business (with Katie Saunders)
A New Instagram Update is Reinventing the DM | Mini News
Curating Meaningful Art for Your Interior Design Clients (with Liz Lidgett)
Is Instagram Releasing a ”Repost” Feature? | Mini News
Building Community Through Interior Design (with Maryline Damour & Jennifer Salvemini)
The New iPhone 14 Pro: Is It Worth It? | Mini News
Why Trademarks are Crucial for Interior Designers (with Nicole Swartz)
How to Create Viral Instagram Reels | Mini News
How Mindset is the Difference Between Success and Failure (with Michael Unbroken)
How eDesigners Can Win Prizes (with Jenna Gaidusek) - Bonus Episode 282
Why Interior Designers Need Systems and Processes - Episode 281
Goal-Setting Strategies for Interior Designers - Episode 280
How to Apply the Profit First Mindset with Mike Michalowicz - Episode 279
Business Tips for New Interior Designers - Episode 278
The Interior Designer’s Guide to the Remote Hiring Process - Episode 277
How Maria Killam Grew to 100k+ Instagram Followers - Episode 276
How Lisa Gilmore Built a Multi-Million-Dollar Interior Design Firm - Episode 275
Why Interior Designers Need Ongoing SEO to Remain Competitive - Episode 274
Perfecting Your Interior Design Niche - Episode 273
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