A good PR strategy could make or break your business during this pandemic. Darla and Natalie are fans of doubling down and forging ahead—and so is PR guru Andrew Joseph. The industry is pivoting quickly and what was evergreen before isn’t relevant anymore. The whole world has shifted. Every magazine and publication is changing quickly to follow suit.
So what is a designer to do? Andrew Joseph shares his PR advice in this episode of Wingnut Social—everything from content to pitch to ways to propel your business through this pandemic. If you’re ready to find a way to get YOUR design business to the forefront of the industry, don’t miss this one!
What You’ll Hear On This Episode of Wingnut SocialAndrew has been busier than ever, despite losing two clients. Someone’s contract was ending and she wanted out of her last month's payment. But he dug in his heels and gave her some advice: “Make that last payment and take advantage of everything I can deliver for you”. People don’t always realize the value of what a good PR firm can offer—no matter what stage of your business that you're in.
You are paying your PR firm for their expertise in the industry, their reputation, and the connections they’ve developed over their careers. They know the decision-makers and will pitch the right ideas to the right people. They know the audience, the landscape, and the players.
Andrew wants to build long-term relationships with his clients. To do that, he employs “middle-of-the-road” pricing. He knows his competition charges more, but he would rather be “an affordable luxury” to have long-term clients.
Buckle-down with your PR strategyNOW is the best time to captivate an audience. The 50% uptick in social media usage gives you a HUGE advantage. You will beat out the competition if you take this time and double-down with your strategy. Andrew Joseph agrees—don’t bury your head in the sand and hope to come out intact on the other side.
If you can’t afford a PR firm or social media strategist, buy Amy Flurry’s book and DIY it. Be your own marketing and PR firm. Get active across social media platforms and get yourself in front of your audience. Social media and PR are long games—you need to start early and build momentum.
In the rest of the episode, Andrew shares some pitch ideas that may give you an edge over the competition. We also talk about what he’s doing to give back during the pandemic and how to be authentic and sensitive during the coronavirus crisis.
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PODCAST FAST TRACK
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How Brett + Giselle Sugerman Found Phenomenal Success on Instagram - Episode 239
Pivot Your Business with a Strategic Business Coach [Like Michele Williams] - Episode 238
Kathleen Jennison’s 7-Step Cheat Sheet for New Interior Designers - Episode 237
How to Balance your Marriage + Business + Self [with LMFT Amber Hawley] - Episode 236
Break Boundaries as a Female Founder with Casey Gromer - Episode 235
Convert Calls to Clients with Nikki Rausch [Throwback] - Episode 234
Wingnut REPLAY: Reach Your Soul Goals with Anna Tsui - Episode 233
Achieve Massive Business Growth with Monique Allen's Methods - Episode 232
Infuse More Joy in Your Life with Tanya Dalton - Episode 231
Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230
Niche Until it Hurts: Erica Reiner’s Love for Eco-Friendly Design - Episode 229
Why You Should Use Case Studies to Boost Your Business - Episode 228
Overcome Your Limiting Beliefs to Charge What You’re Worth [Sarah Schneider] - Episode 227
How Using a UTM Will Transform your Marketing Metrics with Chris Mercer - Episode 226
An Unexpected Way Designers can Leverage Pinterest per Chandler Oldham - Episode 225
Interior Designers: You NEED to Network with Realtors [per Eric Reeves] - Episode 224
Rachel Gill’s Spectacular Success with Client-Facing Facebook Groups - Episode 223
Crappy Copywriting: How to Be More Marketable with Gregory Anne Cox - Episode 222
Conversational Commerce is the Way of the Future [According to Paul Ace] - Episode 221
Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220
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