A good PR strategy could make or break your business during this pandemic. Darla and Natalie are fans of doubling down and forging ahead—and so is PR guru Andrew Joseph. The industry is pivoting quickly and what was evergreen before isn’t relevant anymore. The whole world has shifted. Every magazine and publication is changing quickly to follow suit.
So what is a designer to do? Andrew Joseph shares his PR advice in this episode of Wingnut Social—everything from content to pitch to ways to propel your business through this pandemic. If you’re ready to find a way to get YOUR design business to the forefront of the industry, don’t miss this one!
What You’ll Hear On This Episode of Wingnut SocialAndrew has been busier than ever, despite losing two clients. Someone’s contract was ending and she wanted out of her last month's payment. But he dug in his heels and gave her some advice: “Make that last payment and take advantage of everything I can deliver for you”. People don’t always realize the value of what a good PR firm can offer—no matter what stage of your business that you're in.
You are paying your PR firm for their expertise in the industry, their reputation, and the connections they’ve developed over their careers. They know the decision-makers and will pitch the right ideas to the right people. They know the audience, the landscape, and the players.
Andrew wants to build long-term relationships with his clients. To do that, he employs “middle-of-the-road” pricing. He knows his competition charges more, but he would rather be “an affordable luxury” to have long-term clients.
Buckle-down with your PR strategyNOW is the best time to captivate an audience. The 50% uptick in social media usage gives you a HUGE advantage. You will beat out the competition if you take this time and double-down with your strategy. Andrew Joseph agrees—don’t bury your head in the sand and hope to come out intact on the other side.
If you can’t afford a PR firm or social media strategist, buy Amy Flurry’s book and DIY it. Be your own marketing and PR firm. Get active across social media platforms and get yourself in front of your audience. Social media and PR are long games—you need to start early and build momentum.
In the rest of the episode, Andrew shares some pitch ideas that may give you an edge over the competition. We also talk about what he’s doing to give back during the pandemic and how to be authentic and sensitive during the coronavirus crisis.
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Business Tips for New Interior Designers - Episode 278
The Interior Designer’s Guide to the Remote Hiring Process - Episode 277
How Maria Killam Grew to 100k+ Instagram Followers - Episode 276
How Lisa Gilmore Built a Multi-Million-Dollar Interior Design Firm - Episode 275
Why Interior Designers Need Ongoing SEO to Remain Competitive - Episode 274
Perfecting Your Interior Design Niche - Episode 273
The Secret to Getting Your Interior Design Work Published - Episode 272
How to Start an Online Coaching Business - Episode 271
Sell the Way You Buy with David Priemer - Episode 270
Interior Design as a Second Career - Episode 269
Break Out of Your Comfort Zone for Success - Episode 268
How to Drive the RIGHT Traffic to Your Interior Design Website - 267
Building Your Interior Design Team with Shelli Warren
Profit First for Interior Designers - Episode 265
5 Signs It’s Time to Revamp Your Interior Design Website - Episode 264
How to ’Shock and Awe’ Potential Interior Design Clients - Episode 263
How to Leverage Amazon to Grow Your Interior Design Business - Episode 262
Be Irreplaceable: How You Attract Luxury Design Clients - Episode 261
How Designers Become THE Source for Luxury Flooring - Episode 260
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