In this episode I had a chance to chat with Alison K about research. I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and lively conversation about affordable ways you can conduct market research to make better decisions about your business.
Alison explains as businesses owners, especially in service area know the end goal it to make the sale. We know our target clients and their pain points. We already understand what will happen when they're done. However. our ideal audience is the prospects who aren't ready yet. In their evaluation they may consider a whole bevy of people you wouldn't consider your competition or contemporaries.
Audience research allows us to get our own heads out of our butts see the world through the eyes of our customers.
#779 It Is All About The Cash
#778 Cost Plus Pricing
#777 Get To Yes Faster
#776 Turn Your Sales Funnel Upside Down
#775 Testimonials are Marketing Gold
#774 Lessons from My Days in Retail
#773 Instagram Neighborhoods
#772 Build a Business to Sell
#771 Attack New Markets with Google Trends
#770 Ideas on the Fly
#769 Branding for Creatives
#768 Tell Stories About Your Best Days
#767 Social Media is Like a Single’s Bar
#766 Use a Quiz to Grow Your Email List
#765 Marketing is Personal
#764 Recession Proof Your Business
#763 Everything Old is New Again
#762 Build Landing Pages that Convert
#761 Let’s Start at the Beginning
#760 Spark a Conversation
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