In this episode I had a chance to chat with Alison K about research. I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and lively conversation about affordable ways you can conduct market research to make better decisions about your business.
Alison explains as businesses owners, especially in service area know the end goal it to make the sale. We know our target clients and their pain points. We already understand what will happen when they're done. However. our ideal audience is the prospects who aren't ready yet. In their evaluation they may consider a whole bevy of people you wouldn't consider your competition or contemporaries.
Audience research allows us to get our own heads out of our butts see the world through the eyes of our customers.
938 -Use a Quiz to Find Your Best Prospects .
#937 Build Better Landing Pages
#936 The Multipurpose Business Plan
#935 How to Raise Your Price
#934 Face the Day
#933 She Thinks Big
#932 - Find Your Personal Sytle
#931 When Facebook Goes Away
#930 Stop Wasting Money on Marketing
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
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