In this episode I had a chance to chat with Alison K about research. I know you're sitting there saying I already know everything about my business. Well guess what, you don't! So you need to listen to this short and lively conversation about affordable ways you can conduct market research to make better decisions about your business.
Alison explains as businesses owners, especially in service area know the end goal it to make the sale. We know our target clients and their pain points. We already understand what will happen when they're done. However. our ideal audience is the prospects who aren't ready yet. In their evaluation they may consider a whole bevy of people you wouldn't consider your competition or contemporaries.
Audience research allows us to get our own heads out of our butts see the world through the eyes of our customers.
#967 Get Rich Quick.
#966 Irrelevant Competitors
#965 - Discover the Secret to Getting a Customer to Yes
#964 Improve Landing Page Content
#963 Match Your Strategy to the Stage of Your Business
#962 Be a Magnetic Speaker
#961 Simple Email Tips
#960 - Zencastr and the Future of Podcasting
#959 Sell the Transformation
#958 Start with Original Content
#957 Time to Train Your Team
#956 Simple Video Tips for Small Business Owners
#955 Customer Focused Copy
#954 Listen toThis
#953 Create Human Centered Content
#952 What Will Your Offer Web Visitors?
#951 Strategic Marketing
#950 -Sales Stories
#949 Write Yourself a Letter
948 A New Take on PPC
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