Marketing Technology Podcast by Marketing Guys
Business:Marketing
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlightening journey through the inspiration and development of her book, providing a rare glimpse into the intersection of artificial intelligence and marketing that sparked her groundbreaking work. From initial curiosity to the comprehensive exploration, Dorder shares the pathway that led to the creation and publication of her influential book, marking a notable shift in how the marketing world perceives AI's capabilities.
Diving into the heart of how AI is reshaping marketing strategies, Charida outlines the seismic changes ushered in by advanced technology. She points to personalization and predictive analytics as key areas where AI has made a profound impact, enabling marketers to craft strategies that are more responsive and attuned to consumer needs than ever before. For Dorder, the path forward for marketers is clear—adaptation and continuous learning are essential in leveraging AI to its full potential.
The conversation takes a thoughtful turn as it broaches the critical subject of ethics in AI-driven marketing. Dorder emphasizes the importance of maintaining consumer trust through transparent practices and respect for privacy. She advocates for the establishment of clear guidelines and ethical frameworks that govern AI usage, ensuring that advancements in technology do not come at the cost of consumer rights.
Peering into the future, Charida Dorder shares her predictions on emerging trends that are set to shape the landscape of AI in marketing. She highlights the importance of voice search optimization and augmented reality, suggesting that these technologies will play pivotal roles in creating immersive and interactive consumer experiences. For Dorder, staying informed and agile in adopting new technologies is crucial for marketers aiming to stay ahead of the curve.
Finally, the episode offers a treasure trove of advice for aspiring marketers with an eye on AI. Dorder encourages a holistic approach to learning, combining technical skills in data analytics and AI with a deep understanding of consumer psychology and ethical considerations. She underlines the value of curiosity and continuous professional development as the cornerstone for a successful career in marketing's future.
This episode is not just a conversation but a guidepost for professionals at all levels in the marketing field, from seasoned executives to those just stepping into the arena. It serves as a testament to the transformative power of AI in marketing and a call to action for all those ready to navigate its dynamic waters. Whether you're a marketing veteran or just starting out, this episode offers valuable insights and practical advice for anyone looking to excel in the age of AI-driven marketing.
Website AI for Marketing Academy: https://aiformarketingacademy.com/
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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
How to: successful digital marketing for law firms - Charley Mann | Great Legal Marketing
How to select a web design agency and budget for a website - Ray van Hilst | Yoko Co
Revenue operations: from lead to ledger - Eric Chan, head of partnerships @ Chargebee
How to adjust your Facebook Ads for the coming Apple iOS 14 update - Bob Regnerus, author of The Ultimate Guide to Facebook Advertising
Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE
Digital marketing for start-ups: where to put your marketing dollar? - Kevin Urrutia, Founder @ Voy Media
Link building in 2021: Tips & Tricks - Dennis Akkerman, CEO @ Seeders
“CMO’s should own product innovation in 2021” – Pat Sheridan, Managing Partner @ Modus Create
Revenue Marketing Series (9 of 9): How to create fans that love you - Jorge Labadie, Strategy Director @ 37°Celsius Brand Consultancy
Revenue Marketing Series (8 of 9): How to onboard customers like a pro - Mark van Horik, Martech Consultant @ Marketing Guys
Revenue Marketing Series (7 of 9): How to close deals faster - Elias Crum, CEO/Founder @ Marketing Guys
Revenue Marketing Series (6 of 9): Sales & Marketing Alignment - David Greenberg, CMO @ Act-On Software
Revenue Marketing Series (5 of 9): Best practices in lead nurturing - Mark van Horik, Martech Consultant @ Marketing Guys
Revenue Marketing Series (4 of 9):How to qualify and say no to misfits, Scott Ingram - Host of Sales Success Stories Podcast
Revenue Marketing Series (3 of 9):How to attract the right leads with Google Ads, Mike Rhodes, founder @ Websavvy
Revenue Marketing Series (2 of 9): How to create the best customer experience – tips & tricks from Steven van Belleghem
Revenue Marketing Series (1 of 9): How to define your audience - Elias Crum & Janet Nawijn, Marketing Guys
Hand-written content in you martech stack? - David Wachs, founder and CEO @ Handwrytten
Growth hacks for start-ups - Hamlet Azarian, Sr. Growth Advisor @ Retail Merchant Group
Key trends in content marketing for 2021 - Joe Hyrkin, CEO @ ISSUU
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