Private brands gained significant share since the Great Recession of 2008-2010, and retailers have invested heavily in their own brand programs since then, creating tiers and unique products that make a retailer a destination for shoppers. But Kurian Thomas, IRI’s chief operating officer of retail, finds that current recession and health crisis is upending what we’d expect to see from store brands. This episode provides insight into pandemic behavior and what we can anticipate from private brands in the months to come.
COVID-19’s Impact on CPG Retail Transformation
Charting a Healthy Course in Center Store
Product Innovation Through a New Product Pacesetter’s Lens
An IRI New Product Pacesetter Conversation with The Food Institute
COVID-19 Through the Consumer Lens
How Brands Can Win in Economic Upheaval
America is Cooking and Meat Sales are Up
Reimagining Service Retail Post-COVID-19
Dairy in a Stay-at-Home World
Abundantly Cautious About Measurement During a Pandemic
How Italians Are Spending Their Time During COVID-19 Lockdown
Advertising Lessons from Past Crises
CPG Retail Lessons from Italy
Fresh Perspectives: COVID-19 Impact on Fresh
COVID-19’s Impact on CPG and Retail
How to Advertise During a Pandemic
Understanding CPG and Retail Supply Chain in a COVID-19 World
COVID-19’s Impact on CPG Retail (March 24, 2020)
As the Advertising World Turns – Your Audience is More Important Than Ever
Convenience Store Trends and Truths Shaping CPG
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