Private brands gained significant share since the Great Recession of 2008-2010, and retailers have invested heavily in their own brand programs since then, creating tiers and unique products that make a retailer a destination for shoppers. But Kurian Thomas, IRI’s chief operating officer of retail, finds that current recession and health crisis is upending what we’d expect to see from store brands. This episode provides insight into pandemic behavior and what we can anticipate from private brands in the months to come.
CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass
C-Suite Conversations: Keeping Spirits Bright
C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing
C-Suite Conversations: Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”
Grocery Channel Merchandising Through the Pandemic
Nutrition in the New Normal
Beyond Billboards: Connecting with Consumers Out of Home
The Love of Pets is Good Business
C-Suite Conversations: Kroger’s Blueprint for Caring
Foot Traffic on the Road to Recovery
Recipes: A Peek into the Pandemic
C-Suite Conversations: Albertsons’ COVID-19 Approach Feels Local
The Rapid Rise of E-commerce
The Role Women and Girls Play in Marketing and Advertising
C-Suite Conversations: PepsiCo’s Operational Excellence During COVID-19
The Future of Brands
The Natural Shopper in a Down Economy
Sustainability in the CPG Industry
C-Suite Conversations: Brian Cornell, CEO of Target
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