The Passle Podcast - CMO Series
Business:Marketing
This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the techniques they have developed throughout their careers to build confidence in their capabilities. We also take a closer look at some of the innovative initiatives firms are creating to embed equity within their culture.
Our esteemed guests share their unique perspectives and lived experiences which have shaped their growth, and discuss the importance of having confidence in their own abilities to build resilience and respect within the profession.
We’re thankful to hear from Silvia Van Den Bruel, Marketing & BD Director at Hausfeld, Rachel Hussey, Clients and Markets Partner at Arthur Cox, Lea Kusano, Head of Communication & Marketing at Kellerhals Carrard, Lisa Vicine, Chief Marketing Officer at Arnall Golden Gregory, Joanna Hansen, Head of Marketing and Business Development at Morton Fraser Lawyers, Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody, Amelia Stirling, CMO at Burges Salmon, Nancy Kostakos, Chief Marketing Officer at Cooley, Jill Huse, Partner at Society 54, Anna Hedgepeth, Director of Business Development at Cranfill Sumner, and Sarah Ryan, Director of Marketing and Business Development at Stark & Stark.
Episode 25 - Erin Corbin Meszaros of Eversheds Sutherland on rising to the challenges of legal marketing
Episode 24 - Tamara Costa of BLG, on ESG and the role of marketing
Episode 23 - Laura Nicholls of Ashurst on what it takes to build a great career in legal business development
Episode 22 - Mark Hunter of Hicks Morley on what it takes to build effective business development skills in lawyers
Episode 21 - Andrea Stamp of Forbes Solicitors on building recognition in key regions with strategic campaigns
Episode 20 - Lee Garfinkle of Goodwin on building a dominant industry position in legal services
Episode 19 - Kalisha Crawford of Ropers Majeski on making data work for your firm
Episode 18 - Beth Huffman of Nelson Mullins on attracting, developing and retaining marketing talent
Episode 17 - Amy Shepherd of Ballard Spahr on the duties of care as a CMO
Episode 16. James Stapleton on calculating ROI of marketing and BD activities
Episode 15. Carolyn Manning of Mintz on the importance of a firm’s brand
Episode 14. Julie Henson of Taft, Stettinius & Hollister on building more productive client relationships
Episode 13. Craig Budner on Growth Opportunities at Law Firms
Episode 12. Despina Kartson on Business Development Leadership in Professional Services
Episode 11. Julia Bennett on the missing piece in client relationships at law firms
Episode 10. Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom
Episode 9. Alessandra Almeida Jones on diversity & inclusion in effective marketing
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
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