Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, moving away from the “content center of excellence” approach present in so many large organizations. He also shares some thoughts on content marketing in general—what’s working and what isn’t.
Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance
Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language
Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems
Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now
Episode 5: Karen Kesler and Jonathan Foster, Microsoft - Building Content Teams
Episode 4: Sarah Richards, Content Design London - Content Design
Episode 3: Scott Kubie, Brain Traffic - Content Ecosystems
Episode 2: Gerry McGovern, Customer Carewords - Customer-Centric Experiences
Episode 1: Erika Hall, Mule Design - Conversational Design
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