An interview with Martina Lauchengco. Martina is a product marketing guru who once worked on MS Office before a glittering career in a variety of tech companies led her into partnerships with SVPG and Costanoa Ventures. She's recently released her new book, "Loved" to try to help product managers & founders get good at product marketing.
We speak about a lot, including:
And much more!
A brief interruption from my sponsor - me!I'm terrible at asking for money but if you would like to throw any spare change at me to prevent me having to read out tiresome generic podcast ads, you can buy me a coffee. If not, I love you all anyway!
Buy "Loved"Check the book out wherever you get your books, or check it out on Amazon or the book website.
Contact MartinaYou can find Martina on her personal website. Also, if you bought a copy of her book, you can send your receipt to info@svpg.com for a free chat!
Getting to Product/Market Fit and Building Effective Product Teams (with Harpal Singh, Product Consultant & Interim CPO)
Transforming companies & instilling a product mindset (with Dave Martin, founder of Right To Left)
Avoiding the agency trap & ADHD in Product (with Janna Bastow, CEO ProdPad, co-founder Mind the Product)
Lifelong learning & the perils of time-based roadmaps (with Andrea Saez, Product Growth & Education @ ProdPad)
Managing Tension in Product Management (with Marc Abraham, author & Head of Product @ ASOS.com)
Product Processes & the Importance of Work / Life Balance (with Busayomi Omotosho, PM @ Softcom)
Growing a PM career & the importance of side hustles (with Victoria Tkatch, Senior PM @ Sonos)
Technical Product Management & the importance of mentorship (with Mark Yamashita, Technical PM @ Sensibill)
API Product Management & mountain climbing as a metaphor (with Elina Sokolovska, PM @ Flux)
AI Product Management & The Importance of Communication (with Mark Graham, Lead PM @ Sharktower)
Entrepreneurship & being a founder (with Matt Wilkinson, Founder @ Zenquiries)
The role of education in leadership (with Mac Maistrelli, Engineering Leader @ Blocket)
Building inclusive products for all (with Nidhi Wadmark, PM @ PayPal)
Making yourself heard in the workplace (with Priyanka Naik, Growth PM @ Advarisk)
Networking to start your Product career (with Anna Lieberman, aspiring PM)
Using your experience to teach the next generation (with Maanas Bukkuri, PM and educator)
Putting users back at the heart of UX (with Dr Nick Fine PhD, UX consultant)
Being an AI Product Manager (with Pouya Jamshidiat, author & Senior PO at Eagle Genomics)
Getting started in Product (with Becca Vibert, Product School speaker & PM @ Fiit)
Product leadership & how heroism doesn't scale (with Saeed Khan, product consultant @ Transformation Labs)
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