An interview with Marty Cagan.
Marty is a renowned Product Management thought leader. He has had an illustrious career at Netscape, eBay, his own original startup (acquired by IBM) and then founding the Silicon Valley Product Group consultancy. He has worked with hundreds of companies to help them build products right. He's also a widely read blogger, and author of a best-selling book on how to build products; "Inspired - How to Create Tech Products Customers Love". Now he's back with co-author and SVPG partner Chris Jones, with "Empowered - Oridinary People, Extraordinary Products" which aims to do for organisations what Inspired did for teams.
I could have spoken to Marty for hours, but here are the highlights:
And much more!
Going Beyond Idealistic Book Principles & The Myth of Unicorn Product Managers (with Emily Tate, Managing Director @ Mind the Product)
Product Management in Africa & Dreams of an African Silicon Valley (with Layo Ogunbanwo, Founder @ Practical Product)
Build What Matters with Vision-Led Product Management (with Rajesh Nerlikar, CEO @ Prodify & author "Build What Matters")
Retail Product Management in a Global Pandemic (with Rhiana Matthew, Senior PM @ Publicis Sapient)
Reducing Waste by Only Spending Time on Really Good Ideas (with Julia Shalet, author "The Really Good Idea Test")
Maintaining Radical Focus and Staying on Strategy with OKRs (with Christina Wodtke, Author "Radical Focus" & "The Team That Managed Itself")
The Philosophy of Product Design (with Udhaya Kumar Padmanabhan, Global Strategic Design Director at Designit)
From Engineer to Product Leader & Getting Away from the "How" (with Rekha Venkatakrishnan, Senior Manager, Group PM @ Walmart)
Data-Driven Decisions & the Product Engagement Score (with Stephanie Tanzar, Director of PM @ Pendo)
Is this Seriously Game Over for Scrum? (with David Pereira, Head of PM @ Virtual Identity, Editor @ Serious Scrum)
From Physiotherapist to Product Manager (with Samuel Ogunkoya, Product Manager @ ProducteevTech)
Product-Led Growth - Game Over for the Sales Team? (with Wes Bush, author "Product-Led Growth" & founder @ ProductLed)
Purposeful Product Transformation & Setting Leaders Up For Success (with Stephanie Leue, CPO @ MindEx & Product Leadership Coach)
Defeating Bias, Prejudice and Bullying in the Workplace (with Kim Scott, author "Radical Candor" & "Just Work")
Sustainable Entrepreneurship & Escaping Hustle Culture (with Polina Marchenko, Founder @ SIDE PRJCT)
Plan your Product Journey via Strategy, Roadmaps and OKRs (with Nacho Bassino, CPO @ Best Day Travel & author "Product Direction")
Surviving a Lack of Product Thinking & Riding the Product Maturity Curve (with Nis Frome, Co-founder & VP Product @ Feedback Loop)
Treating your Career as a Product & Making a Wicked Impact as a Product Leader (with Gibson Biddle, former VP Product @ Netflix)
Growth Marketing & Reshaping the World of eCommerce (with Nichole DeMeré, CMO @ Reeview)
Cleaning Up After Professional Services & Becoming Truly Product Led (with Paul Ortchanian, Founder @ Bain Public)
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