Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content leaders, the current state of the content strategy field and advice and insights to help leaders evolve their content process maturity.
Episode 29: Bram Wessel, Factor - User-Centered Enterprise IA
Episode 28: Abby Covert, Etsy - How to Make Sense of Any Mess
Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset
Episode 26: Christine Polewarczyk, SiriusDecisions - Enterprise Content Strategy and Operations
Episode 25: Rebekah Baggs and Chris Corak, Onward - Integrating Content Strategy and SEO
Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content
Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard
Episode 22: Tina O’Shea, QuickBooks - How Content Teams Work at QuickBooks
Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change
Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing
Episode 19: Karen Cross, Atlassian - Building a Content Design Team
Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist
Episode 17: Hilary Marsh, Carrie Hane, and Dina Lewis - Content Strategy for Associations
Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed
Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox
Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics
Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX
Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy
Episode 11: Lisa Maria Marquis - Content Design and Auditing
Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy
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