For more than 20 years, Susan Regier has helped businesses accelerate sales and profits with her copywriting, brand storytelling, coaching, and marketing savvy skills.
Join Rick, Susan, and Cheryl this week on The Smarketing Show where we discuss the 4 marketing mistakes that will drive customers away – and they hold true whether you’re marketing on a Website, posting on social media, or talking face-to-face during a sales or networking meeting.
1. Not getting into the conversation in your prospect’s mind – or understanding their problem.
2. Not creating a market-dominating position.
3. Talking about your process instead of your outcomes/benefits.
4. Having a call to action that says, CALL ME.
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Rick Lambert’s 2023 SMARKETING Resolutions - PART 2 - The Smarketing Show - Episode 130
Rick Lambert’s 2023 SMARKETING Resolutions - Part 1 - The Smarketing Show - Episode 129
Headshots: Good, Bad and the Ugly - The Smarketing Show - Episode 128
Leading in 2023: Mistakes to Avoid & Best Practices for Success! - Episode 127
5 Underutilized Surveys that Boost Business Results - Episode 126
Overcoming Imposter Syndrome: Are you Surviving or Thriving? - The Smarketing Show - Episode 125
Mastering Your Inner Self in Business, Sport & Life - The Smarketing Show - Epsiode 124
PROs & CONs of In-House vs Outsourced Marketing - The Smarketing Show - Epsiode 123
Prepping for the Switch: Everything you need to know about GA4 - The Smarketing Show - Episode 122
Iron Sharpens Iron – Why Isolation is the Enemy of Excellence - The Smarketing Show - Episode 121
Problem Solving & Pivoting in Business - The Smarketing Show Ep. 120
Bestselling Author Mary-Ann Massad Speaks About Leading as a Woman in Tech - Ep. 119
Leadership Strategies to Counter “The Great Resignation” Episode 118
Creating a New Website FAQs Volume 1 - The Smarketing Show Ep. 117
How to Win More RFPs with Procurement - The Smarketing Show Ep. 116
How to Simplify Your Business and Lead Generation Process - The Smarketing Show Ep. 115
Growing a female-led sports tech company in a male-dominated industry - The Smarketing Show Ep 114
How to Manage Your Presence on LinkedIn - Episode 113
See More and Win More Sales with AI - Episode 112
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