Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise.
The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals.
When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results.
So how does this work with video?
I had the chance to connect with Brian Massey, the Founder of Conversion Sciences and author of Your Customer Creation Equation. Together, we discuss questions such as:
Tune in as we reveal the secrets to boosting conversion using video.
Ep. 396: When Serving Others Is Your Primary Focus
Ep. 395: Todd Unpacks the Latest Data on Video Length
Ep. 394: How Small Companies and Big Companies Compare in Video
Ep. 393: The #1 Problem Businesses Create On Their Journey Pages
Ep. 391:How to Easily add Captions to Videos w/ Jordan Herelle
Ep. 390: Creating a Captivating Video Thumbnail w/ Jordan Herelle
Ep. 389: Low vs. High Budget Videos w/ Jordan Herelle
Ep. 388: An Introduction to Payment Processing w/ Brad Weimert
Ep. 387: LinkedIn Strategies that Work w/ Jordan Herelle
Ep. 386: Low Success Tactics for Submitting Proposals w/ Jordan Herelle
Ep. 385: Friction is the Enemy of Conversion
Ep. 384: Do you Believe in Yourself?
Ep. 383: Todd Shares his Latest Side Project
Ep. 382: Was Todd Nervous? He Trained like it was Game Day
Ep. 381: Todd's Tips for Influencing your Clients and Prospects
Ep. 380: Todd Updates You On His Tony Robbins Speech
Ep. 379: The Morning Of Todd's Tony Robbins Speech
Ep. 378: Team Reaction from Todd's Tony Robbins Practice Day
Ep. 377: Building Momentum Through to the Sales
Ep. 376: How to Support a Client Transitioning Jobs
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money