One thing is for certain, this year's NFL season and the Super Bowl was unlike any year before. Love her or hate her, Taylor Swift illustrated how her influence could breathe new life into an organization that has been under a lot of heat in recent years.
But how does that relate to Student Housing? It doesn't... but we did find a way to tie the discussion into the use of NIL and micro-influencers to promote a PBSH community.
In this episode, Wes and Gretta provide their take-a-ways from the Super Bowl, the half-time show, and the impact of the Swift/Kelce romance. As they tie it all to NIL, they include a recent ShopTalk conversation on NIL and micro-influencers with Alex Abernathy of Asset Living, Matt Pavlick with Gro Marketing, and Sam Winn with Agency FIFTY3.
We're not sure you'll learn anything from this episode but we hope you'll join in the drinking game we created!
This episode is sponsored by Opiniion. Check them out at www.Opiniion.com/SHI
Resources mentioned:
Questions & Comments, email us at contact@StudentHousingInsight.com
SHI2003: Recruiting and Keeping Employees with Stefanie Nolan & Nancy Giles
SHI2002: Dr. Doug Hallenbeck - Building University Relationships
SHI2001: Eli Routh - Operational Marketing?
Behind The Biz: Mike Spencer with StudentHousingSites.com
SHI1010: NMHC Student Housing Conference
SHI1009: Susan Folckemer-Structuring a PBSH Deal
SHI1008: Choosing the GC and an intro to a new co-host
SHI1007: Choosing a Management Firm for Student Housing
SHI1006: What to Expect this Season
SHI1005: Jerry Presley - Do students need internet access?
SHI1004 - SPI - Why Interior Design Needs Priority
SHI1003: Todd Meckley - The Pursuit for the Perfect Plans
SHI1002: Gretta Dare - Marketing is research!
SHI001: Why am I doing this podcast?
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