Steve Nilsen, more commonly known as Stix, is a legendary brand marketer, having worked with brands such as PBR, Red Bull, and now he serves as the VP of Cult Indoctrination at Liquid Death Mountain Water. If you're not familiar with Liquid Death, they've taken water to a whole new level with an insanely creative approach to their brand. In May of 2023, Stix joined the SAM team at Timberline, Mt. Hood, Ore., at Cutter's Camp, to share his insight into building powerful brand culture in the park and on the mountain. WARNING: this podcast contains a few swears.
Summit Series: Effective Teams
Ep. 40: The SAM Huddle: What Do We Do About Ski & Ride School?
Ep. 39: The API Huddle: We Are Open
Ep. 38: The SAM Huddle: We Are Open
Ep. 37: The API Huddle: What Can We Learn from Europe?
Ep. 36: The SAM Huddle: Bike Park Roundtable
Ep. 35: The API Huddle: Getting Started with Digital Training
Ep. 34: The SAM Huddle: What To Do About Rentals
Ep. 33: The SAM Huddle: Imagining a New Future
Summit Series Ep. 32: Problem Solving and Strategic Thinking
Ep. 31: The API Huddle: Marketing & Sales
Ep. 30: The SAM Huddle: Cross-Industry Insights
Ep. 29: The SAM Huddle: Season Pass Strategies
Ep. 28: The API Huddle: Opening in Uncertain Times
Ep. 27: The SAM Huddle: Opening. Planning for the New Normal.
Ep. 26: The API Huddle: Operating in the New Normal
Ep. 25: The SAM Huddle: People
Ep. 24: The API Huddle: Roundtable
Ep. 23: The SAM Huddle: Finance
Ep 22: The SAM Huddle: Marketing & Communications
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