We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
What is Employment Marketing?
Why is it important?
Problem
What are the challenges facing today
Who’s responsibility is it?
Rick’s Input:
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
Key Takeaways:
AI: Solving for Ego Hires that Fail with Neil Sahota of UC Irvine
The Most Effective Video Interview Structure: Timeline & Process! Part I with Rick Girard of Stride Search Inc.
Opportunistic Hiring: Now is the Time to Stack the Deck With Talent! with Jeff Erle of MobilityWare
Secure Funding Through Your Hiring Process with John Yanyali of JuiceBot
Conducting A Powerful Phone Interview with Christopher Wood of Rise Recruitment USA
Working from Home While Elevating Productivity and Maintaining Security with Collin Mitchell of Monster VoIP
Interviewing for Strong Discretionary Habits with Joseph Hopkins of The IPRESTIGE Emerge Fund LLC
Building A Company On The Back Of The Gig Economy with Keith Ryu of Fountain
Finding Personal Contact Information in Your Recruiting Efforts with Shafiur Rahman of Chatterworks
Interviewing for Skills is Today’s Coronavirus! with David Kinnear of Vistage
There is Not Enough Talent Out There.... Wrong! with Marc Hutto of Reveal Global Intelligence
Reference Checking is More Important Than the Interview! with Yves Lermusi of Checkster
The Right Way to Advertise Your Jobs with Kelly Robinson of RedDot Media
Hiring for Intellectual Value Over Spec! with Scott Hamilton of ENPI
Interview Qualification is a Two-Way Street with Greg Toroosian of Elevate Hire
Christopher Hadnagy: Hiring Hacks to Help You Hire Better Humans! with Christopher Hadnagy of Social-Engineer, Inc.
Business Aligned Hiring Roadmap with Kelly OConnell & Shelley Iocona of ON ITS AXIS
Hiring People Who Are Outside Your Comfort Zone! with Aaron Elder of Crelate
Is Fractional Leadership The Key to Startup Growth? with Matt Spooner of GigX
How to Pipeline Talent Without a Talent Brand with Jack Copeland of Staffing Future
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