“Why buy new when slightly used will do, EXCEPT when the deals are this good." If you've heard that slogan you probably live in the Midwest and you probably know our guest today. Dick Enrico is the founder of 2nd Wind Exercise Equipment, the nation's largest fitness dealer, and a true sales expert. Dick has a whip-smart sense of humor but he's dead serious about making the sale. He's been using creative techniques to get in doors across the Midwest since the 1960s. Today's super-sized episode is packed with sales history, tactics, strategies, ideas and "Dick-isms" you can take into your next sales call.
Transcript Details:
3:17 - Dick isn't an entrepreneur, he's an occupational opportunist.
10:15 - To get through 3 inches of oak you have to be a little creative: crazy sales stories of getting past the gatekeeper
18:37 - Earning the right for referral
28:44 - "The award got me the dough." The value of incentive to sales.
32:04 - The many businesses and slogans of Dick Enrico and the one business he'll never get back into
40:00 - Becoming memorable, becoming their insulation guy
47:00 - 2nd Wind Fitness begins....at a TGI Fridays?
55:00 - 2nd Wind grows too fast
1:00:02 - How Dick came up with his Midwest-famous commercials
09: The Buzz About Human Resources with Richard Hines, CEO of Buzz HR
08: Your Personal Economy is Your Business Economy with David Avrin
07: Become an Efficiency Expert with Jeremiah Bryant, COO of Thrice Energy Solutions
06: Understanding the market impact of COVID 19
05: Graco: Vision, Customer Service
03: Keeping Site Safety as Top Priority: With Bullard’s CEO
02: Impactful Tips on Running a Successful Business: IDI Talks with David Avrin
01: HFO Performance, Mandates & More: IDI Talks with Chemours Professionals
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show