It used to be if you wanted to make a purchase or do business with someone, you would have to get on the phone or meet with a sales rep.
But it’s 2017, and the ways in which we prefer to make a buying decision has drastically changed.
Customers are bypassing your sales team and doing their own research on their own time. They don’t want to be hassled by a sales rep; they’d rather read reviews, browse your website, and search YouTube to get their questions answered.
In fact, most of your customers don’t want to deal with a salesperson until they have to make a purchase.
Now more than ever, the buyer is in control of the sales process, not the salesperson. Today, a smooth buyers journey is paved with content (at least for businesses that adapt), and if you want to more customers to the finish line sooner, video is the way to go.
If there’s anyone who understands the role and value of video in the sales process, it’s Marcus Sheridan. You might know him as The Sales Lion, but to me, he’s the king of using content to build trust and drive sales.
That’s why I’ve invited Marcus to join me again on the podcast to talk about how buying habits have changed, and how smart businesses are using content — not sales people — to sell their products or services.
Tune in to hear how your business can use the most powerful sales tool to pave the way for your customers — video!
Ep. 315: A Video’s Value Is Limited Without A Clear Conversion Path
Ep. 314: Todd's Thanksgiving Special
Ep. 313: How To Build A LinkedIn Live Community With Russ Johns
Ep. 312: YouTube Will Start Showing Ads On All Video
Ep. 311: Ease Is A Greater Threat To Growth Than Hardship
Best of VMM: The Stories You've Always Wanted To Know
Best of VMM: How to Turn Customers Into Your Marketing Army, with Jay Baer
Best of VMM: Celebrating Audience Stories From Around the World: Part 3
Best of VMM: Celebrating Audience Stories From Around the World: Part 2
Best Of VMM: Celebrating Audience Stories From Around the World: Part 1
Ep. 310: Instagram Extends Live Streams to 4 Hours
Ep. 309: Not Using A CRM Is Remote Selling Malpractice
Ep. 308: How Sales Rockstars Build Rapport
Ep. 307: Preparing Your Videos For A Mobile Audience
Ep 306: Finding The Positive During Covid
Ep. 305: Are You Insecure About Adding Value In Video?
Ep. 304: How To Create The Perfect Day
Ep. 303: How To Create Customer Testimonial Stories That Convert
Ep. 302: How to Use A Scratch Voice Over In Editing
Ep. 301: Election Day Memories as a Reporter
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