Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson.
It’s true but it’s an understatement to all that he’s done.
Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world.
We deep dive into how he and the senior management team developed their international growth strategy and talk about grants available for translation.
And for fun, hear about why the socks they sell are different in Sweden and Norway!
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Joe - https://www.linkedin.com/in/jnocito/
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
The Big Three Mistakes - Show #26
Global Sales versus Global Marketing - Show #25
109 Steps to Global Ecommerce - Show #24
Abu Dhabi Opened Her Eyes - Show #23
Farm Boy Does Business in Every Country - Show #22
Say “tak tak” to a Lean Marketing Approach to Grow Globally - Show #21
Homeschooling to Global Business Expert - Show #20
Growing up in the Projects to Becoming a Global Executive - Show #19
Baseball, Shipping and Leadership - Show #18
The Journey from US-Centric to Globally-Oriented Marketing Took Time - Show #17
Truly Global Millennial - Show #16
Managing LinkedIn Profiles and Post in Multiple Languages - Show #15
When a Start Up Goes Global - Show #14
Launching Medical Devices Internationally - Show #13
Tips and Tricks for Fast Global Expansion - Show #12
A Partner Who Cares as Much as I Do About my Translation! - Show #11
Strategies for Entering the US Market - Show #10
Former Intelligence Officer Builds a Strategy for Global Expansion - Show #9
The One to Handle your Website Translation! - Show #8
Are you a Peach or Coconut? - Show #7
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