The Passle Podcast - CMO Series
Business:Marketing
Celebrating leading female voices during Women’s History Month and beyond, we catch up with a brilliant group of women in professional services marketing and business development to hear how they have built successful careers and the importance of planning ahead when carving your path in the industry.
From balancing family life and career progression to knowing the right time to move on, we’re honoured to hear personal experiences and helpful insights from Shirin Hamidi, Senior Marketing Manager at Simons Muirhead Burton, Sophie Bowkett, Chief Marketing Officer at Bird & Bird, Laura Toledo, Director of Marketing and Business Development at Nilan Johnson Lewis, Kim Rennick, Director of Client Relations at Covington and Burling, Archana Venkat, Chief Marketing Officer at Trilegal, Alison Arjoon, Chief Marketing and Business Development Officer at Fragomen, Natalie Stephan, Chief Marketing Officer at Adams & Adams, Molly Klein, Chief Marketing Officer at Davies Wright Tremaine and Laura Desjean, Head of Client Relations and Education at Tyson & Mendes.
Episode 46 - Dave Southern on driving legal BD with client-based collaboration
Episode 45 - Amanda Schneider of Epstein Becker Green on motivating and developing talent as the future of work evolves
Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
Episode 43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands
Episode 42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today’s environment
Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up
Episode 40 - Jennifer Griffin Scotton of Brooks Pierce on Challenging the assumptions around your firm’s Business Development capabilities
Episode 39 - Marianne Talbot of Bailey & Glasser, LLP on nurturing and motivating great people
Episode 38 - Paula Zirinsky of Structura Strategy Group on clients, romance and where law firms can up their engagement game
Episode 37 - Lee Watts of Ashby & Co. Consulting on the power of personal branding in legal marketing
Episode 36 - Bree Metherall of Stoel Rives LLP on the importance of asking ”why?” in legal business development
Episode 35 - David Bruns of Farella, Braun + Martel on the process of getting to the legal BD win
Episode 34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm
Episode 33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm
CMO Series Special - LMA ’22: What to expect
Episode 32 - Catherine Zinn of Baker Botts on how marketing and BD is influencing the direction of the firm
Episode 31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm
Episode 30 - Norm Rubenstein of Zeughauser Group on the evolution of law firm marketing
Episode 29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy
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