Luke Hohmann is a startup founder, consultant, SAFe framework contributor and co-author of the upcoming book "Software Value Streams". Luke wants to help agile teams connect their own value delivery with profit, the value that the leadership team really cares about, and set up whole organisations for success. We chatted about some themes from the book, with a gentle detour into Scaled Agile territory for good measure.
This episode is sponsored by Skiplevel. Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. You can use referral code OKIP to support this podcast!
Agile folk talk about value all the time but how does that map to company priorities? There are structures & systems we need to use to turn "value" into profit & meet the company’s financial goals.
2. Most books about pricing & licensing are old school and written for boomers - few of them cover softwarePricing is not a number, it’s a system, and it's a team sport. Your software solution's pricing & packaging should evolve over the product lifecycle.
3. Value is a set of relationships between nodes that impact each otherValue doesn’t occur in isolation; consider the system. if you’re building a solution to improve thing A in a positive way, but it negatively impacts thing B then the solution is intrinsically less valuable
4. Customers don’t care about your profits...... but they do care about your ability to sustainably serve them a solution they need. But, beware! It’s possible to build too much quality and provide more than your customers are prepared to pay for.
5. Product management is an infinite gameWe play games for leisure until they’re boring. At work, we serve our customers until it’s boring to the business. If we play the game well we don’t win the game, we simply win the right to play again.
Coming soon! Buy "Software Profit Streams""Profit is your key to survival. Without profit, you cannot maintain or grow your business. Without profit, you cannot serve your customers or provide benefits to your employees. Without profit, investors have no reason to invest. Without profit, the goals of the business are unattainable. In Software Profit Streams, serial entrepreneurs Jason Tanner and Luke Hohmann unveil the essential tools and processes for creating profitable software-enabled solutions that have long-term impact."
Book link coming soon!
Check out Luke's article on startup SAFeNot convinced by SAFe in startups? Luke wants you to think again. Check the article out here.
Contact LukeYou can catch up with Luke on his website. You can also connect with him on LinkedIn.
Getting Your SaaS Pricing & Packaging Right (with Dan Balcauski, Founder & Chief Pricing Officer @ Product Tranquility)
Pioneers, Settlers & Town Planners in Performance Design (with Richie Lokay, VP of Product Design and Services @ Wunderkind)
Building High Performing Cross-Functional Teams as a PM (with Hanne Ockert-Axelsson, Senior Product Manager @ accuRx)
Why We Need To Stay Aligned to Avoid Product Failure (with Jonathon Hensley, author ”Alignment”)
The Importance of Making Design a Strategic Business Partner (with Wolfgang Bremer, Head of Design @ Elli)
How to Manage Imposter Syndrome in Product Management (with Phyllis Njoroge, author ”From Fraud to Freedom”)
Product Leadership is Hard - Let‘s Get Better At It (with Ebenezer Ikonne, author ”Becoming a Leader in Product Development”)
Building Effective Technical Skills for Product Managers (with Irene Yu, founder @ Skiplevel)
Leading & Evolving Product Teams Through Hyperscale (with Brian Shen, Product Director @ ClickUp)
Breaking Down Silos in Product Development (with Sigurd Seteklev, co-founder @ Kitemaker)
Can Sales & Product Really Get Along? (with Brendan McAdams, author ”Sales Craft”)
Protecting Vulnerable Users by Designing for Safety (with Eva PenzeyMoog, author ”Design for Safety”)
Creating Sustainable Products with Conscious Design (with Ian Peterman, co-author ”Conscious Design”)
Digital Pollution & The Product Hippocratic Oath (with Radhika Dutt, author ”Radical Product Thinking”)
Building the Future of Automated Crypto Trading with the DDDT Process (with Gabriele Musella, CEO @ Coinrule)
Helping Companies Scale by Automating (almost) Everything (with Daniel Cooper, founder @ Lolly Co)
Selling Product Thinking by Influencing Companies at the Right Time (with Anthony Marter, product consultant & chair @ Product Aotearoa)
Maintaining a Collaborative & Inclusive Product Culture at Scale (with Anna Curzon, Chief Product Officer @ Xero)
Building the Future of Professional Networking (with Peter Johnston & Matt Breuer, CEO & Product Director @ Polywork)
Optimising Product Planning with the Quartz Open Framework (with Steve Johnson, consultant & co-founder @ Product Growth Leaders)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money