Joining our host, James Dickson, on this week’s podcast was Fleek Marketing founder, Jonny Ross. James enquired about the SEO (search engine optimisation) side of things in terms of building and developing a website for an event.
Primarily, SEO is the optimisation of online content for it to appear higher in search engines such as Google. This can make the difference between your website sitting on page seven or page one of Google search results.
Jonny explained that there are a variety of different techniques and opinions in the industry regarding SEO but there are fundamental aspects to it that all websites should follow, such as keywords and target audiences.
Not only must you understand your target audience, you must take into consideration when they may be searching, the device they may be using and even their dialect. All these details can affect where your website sits in the search results.
James probed into the “grey area” that is Facebook and asked if Google can pick up data coming from ‘events’ created on the social media platform. Referring to it as primarily a B2C platform, James enquired whether B2B companies should dismiss Facebook quite so readily as they do.
Following this, Jonny commented on the “missed opportunities” he so often sees when organisers are creating/developing a website for their event and touched base on the website traffic generated before, during and after the event. He followed this with some comments on Google Analytics.
Rounding the podcast to a close, Jonny finished with a brief explanation on why having an understanding of SEO is important for generating traffic to your website and interest in your event.
Special GDPR series episode 2 with Henry Herbert
GDPR discussion series welcomes David Chalmers from Cvent
Nick Borelli joins first EIN Facebook Live Podcast - Facebook update & what it means for #EventProfs
Clubs Away founder Michael Chamberlain talks golf events
Trends in Enterprise Event Management
Attendify founder discusses the gamble of publishing their first product roadmap
Spigot Labs and how their event tech is being used at Craft Beer events in the US
Bryan Cooney from Malo Events talks Kidtropolis
New VeDi system hopes to streamline venue diagnostics
Multi-Hub Meetings and the efficiency of video conferencing
Events must improve digital experience or risk losing out
Current trends in the event tech sector
Event Tech Live co-founder talks new content and expanded show
How do venues cope with three times as much data being used year-on-year?
AI hoping to deliver more profitable experiences for attendees
EIN Podcast: Linking the physical and digital worlds to improve event safety and security
Preoday: transforming the way venues handle food and drink orders
How venue marketing teams can help to deliver great event experiences.
Expedia hoping to revolutionise the way meeting rooms are booked
Task Manager vs Strategic Planner: Using tech to streamline meeting planning
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