Using the Whole Whale - A Nonprofit Podcast
Business:Non-Profit
The National Republican Senatorial Committee (NRSC), the fundraising and campaign arm of the Senate Republicans, is facing backlash from its own party as details of how it lost millions on an ill-concieved fundraising strategy emerge. The NRSC, chaired by Rick Scott, managed to take in nearly $181.5 million in donation revenue by the end of this July, only to have spent 95% of what it had already brought in, according to detailed reporting from The New York Times. The committee now has less than half of the cash-on-hand of its Democratic counterpart, having gambled it all on a flawed digital donor acquisition strategy. The report also details an ethically dubious text-to-donate scheme in which millions of texts with the question “Should Biden Resign?” -- “Reply YES To Donate” processed donations immediately without any additional information. The WinRed platform insisted the NRSC abandon the tactic. Both GOP and Democratic campaigns have received criticism for aggressive marketing in the past. The 2020 Trump campaign was forced to provide nearly $122 million in refunds.
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Summary
272: How much should nonprofits budget for ads? The Nonprofit Ad Study
271: (news) Beware #GivingTuesday scams & Toy inflation impact
270: #GivingTuesday updates & Donor Trust Report
269: How to adjust Google Ad Grant Campaigns for EOY
268: (news) Inflation hits pantries & $3B prediction for #GivingTuesday
267: (news) Infrastructure $ for Nonprofits & COP26 Pledge Updates
266: What I learned at Whole Whale | Exit Pod interview with Janai
265: (news) Climate on Agenda & Nonprofit Ad Spending Study
264: Using Inclusive Language for writing online | InclusivityTool.com
263: (news) Whistleblower Aid vs Facebook & Amnesty out of Hong Kong
262: Fundamentals of Copywriting for a Cause
261: (news) Volunteers kidnapped & Breast Cancer Fraud
260: What happens when Cryptocurrency meets DAFS? Endaoment
259: (news) Nonprofits Helping Afghan resettlement and Indigenous community Reparations
258: (news) Changes at Change.org and NYC Housing self-dealing
257: (news) Billions Pledged at UN & Crypto Giving Trend
256: (news) Haiti Supply Chain Issues & Omaze lands $85M Funding
255: Planned Giving & The One Thing to Know
254: (news) Nonprofit Reality Show & 9/11 Day of Service
253: (news) HRC President Fired & Afghan Refugee Support
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